Google Social Search – Social Media Stocks Rise
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With the release of Google Social Search (experiment but certainly a next step in social media), the stock in Social Media just increased (metaphorically speaking). Now when you search for something there will be an additional results section that shows results from your friends…and their friends?!
results snapshot via GoogleBlog
If you utilize social media marketing, this is carries some punch!
Within the social sphere, we connect and ‘share’. Google Social Search really kicks the sharing up a notch by opening up another opportunity to appear in Google search results!
Watch this video on how it works (and try to keep the drool off your keyboard) and then keep reading.
This is powerful. Matt explains how not only will you see results from ‘friends’ within your social circle but from their friends too. Reverse this. Someone in your network searches for something you’re related to…you could show up in their search results. Or, if one of your friends’ friends search for something you’re related to, you could show up in their search results when they perform the search = traffic.
And think about the POWER behind the social search results. Whose recommendations, reviews, products are we going to look at first? Some random results or our FRIENDS’ results? We tend to lean toward seeing what our friends recommend or have to say about something…or offer. Even if we’ve never met them in person, we’ve likely either gained some familiarity with them or may tend to still give them preference because they’re in our social circle one way or the other.
And if you’re a ‘local’ business – the potential for you is kicked up a notch too. If you’ve been participating in social networks, and you should be, here’s your chance to up the anti. If you’ve been connecting with people in your local area on social networks, you’re going to get an ‘in’ when they search for your local product, business or service. If you haven’t been connecting with them, bump that up on your priorities.
This is how Google Social Search would return search results:
What are your thoughts on Google Social Search and how you think it will affect traffic? What do you think about this step forward in Social Media and the direction we’re heading? Are you an entrepreneur or business owner who is seeing success with Social Media or struggling with it?
Update: just read a post on Rick Butts’ blog that addresses a viewpoint on whether there ‘s any reason in joining your friends’ social networks if you’re already on Facebook and Twitter and are invited to another. As I commented over there, there are points on both sides (why you may or may not) but with Google Social Search in play, some additional thought may need to go into whether you accept that invite and connect with friends on various networks.
We all want to get into the top Google search results and, again, this is one more opportunity to do so. And it’s a further extension of word-of-mouth marketing – a friend’s POV or recommendation or even a friend-of-a-friend.
Social Media Maniac,
@areaK
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Categories: Recent IM News, Social Media
Tags: google social search, internet social networking, online social networking, search engine marketing, search engine optimization, Social Media, social media marketing, social media tips, social networking, social networking tips, social networks
4 comments to “Google Social Search – Social Media Stocks Rise”
October 29th, 2009 at 3:49 am
Looks like the world is becoming smaller as we come closer! More and more and being revealed about us, our friends and even their friends! Now the cliche which says, tell me who your friends are, and I won’t have to ask you who you are! haha
Now they must be discreetly, or subtly implementing their deals, Bing-Twitter-Google and Twitter-Facebook deals. Hmm..more convenience to social media experts! (Let’s just be careful, as always)
October 29th, 2009 at 9:44 am
[...] with the experimental release of Google Social Search and real-time search results rolling out everywhere can you really deny that the reach of social [...]
October 29th, 2009 at 1:09 pm
[...] the many other social opportunities, we now have Google Social Search, Social Media Game Changers, and now Twitter Lists (it’s more than what you [...]
November 5th, 2009 at 3:21 pm
Wow! The collective intelligence into our social lives… somewhat scary but at the same time opens doors to managing our personal and professional lives with NEW rules that are far more effective and have depth in them. Finally we are coming to the point where we can Engage and Connect with our networks in a meaningful manner. And if we were resisting it, then Google has made it easier for us to do so. Go Google Go… you have always been amazing at showing the world of doing the things we do everyday in a whole NEW, BETTER and an EASY way. Love you guys for it.