LinkedIn Introduces Sub-Groups

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So what I wanted to tell you about though, is that LinkedIn is introducing Sub-Groups. At first, I thought, ummm PITA! Now you have to create and manage smaller groups and people have to join and keep up with their big groups and smaller groups. BUT, this can be an advantage to both the group creator and the groups users.

Think about it, groups are fab. They give everyone a chance to share their stuff, ask questions, get answers and collaborate. But sometimes groups cover a very broad topic and oftentimes a lot of the information may not interest or pertain to you. So having smaller groups gives everyone the chance for more focused topics which opens up the doors for better information because it is more focused. Properly setup and maintained, you can better find the info and answers you might be looking for on a particular topic.

It’s still up to group creators and participants to properly maintain and leverage these sub-groups but there is great potential in them.

To create a sub-group, simply go to your groups and click on the “manage” tab.

Suggestions that LinkedIn gives for your sub-groups:

Set the aims for the subgroup by posting a featured discussion in the subgroup

Kindle the conversation by posting a news article with a brief comment every day for the first month of the group

Provide an ongoing focus for members’ attention by adding 10 RSS feeds related to the focus of the subgroup

Drive attention to the subgroup through your comments in the main group and in other groups where you participate

Be sure to visit me while you’re there! “K” on LinkedIn.

@areaK (on Twitter)

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