Taking a ‘Twitter angle’ with Facebook Pages
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Just a quick Facebook PAGE tip to help you draw a bigger crowd:
If you’ve been into Twitter for at least a little while now, you probably know that one best Twitter practice is to “mix it up”. Don’t just post links to ‘your’ stuff or your blog posts; post information and links from various sources in your area of interest so that you’re not just trying to shove your stuff down people’s throat. A lot of people are already doing this with Facebook PROFILES but I’m not seeing it done as much on Facebook PAGES.
With many Facebook pages, the old ‘post just your stuff’ tactic is being taken (which in some cases is okay). Recently I gave a business page the Twitter angle of “mixing it up” on their Facebook page. Instead of only posting updates that pertain to that specific company’s stuff, I angled them to be an expert in their field by also posting updates that include info and resources from across the web that are related to the company’s focus (small business and entrepreneurs). No more primarily posting just blog updates and news from the company itself. Now there are articles, research, news, tips, and other information on their areas of expertise from all across the web…and that page has picked up much more traction than their previous page that was focused solely on their company.
It further goes to evidence that people are drawn to sources that feed them a variety of relevant information…it’s not just a Twitter tactic, it works anywhere and it might be a healthy dose for your Facebook PAGE.
People will see you as someone who delivers a ton of value and as someone who wants to educate and share with them rather than someone who just wants to make sure you stay updated about ‘them’. This takes the “they have to be greatly interested in your company/brand to become a fan, stay a fan, and actually pay attention” angle out of the equation and allows you to draw in a bigger crowd that has an interest in your area of expertise. Of course you’ll still point them to your things too, but you’ll probably have a bigger crowd to point your things to because you’ll draw in a bigger crowd of people by making your page a ‘share all’ rather than a ‘just share me’ source.
The page that I implemented this strategy on recently has a much bigger crowd than their old page already and their old page was promoted longer than the new page. We’ve drawn in their target audience by baiting them (and I say that in a very valid way, not a ‘tricky’ way) by becoming a news source of sorts in their arena. Now people are getting much more value out of that page but the company can still be in the limelight as the expert who delivers and they can ultimately reach a larger crowd.
Social Media Maniac,
@areaK
photo credit: Robyn Gallagher
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Categories: Social Media, Tips & Tricks
Tags: facebook marketing, facebook pages, social media marketing, social networking, Twitter, twitter marketing
6 comments to “Taking a ‘Twitter angle’ with Facebook Pages”
November 23rd, 2009 at 3:17 pm
This is excellent strategy and I’m already doing it. You will appear more of a resource to your readers if you send them to related content that is not necessarily yours. Plus you will look like the person with a pulse on what’s happening in your particular industry. Good post!
November 24th, 2009 at 6:39 am
Good article . Will definitely copy it to my blog.Thanks.
November 25th, 2009 at 12:07 am
Karen, great post and I have been implementing this myself. Sure it’s good to be a authority figure in your niche, but if you only give the same old information, people get bored and decide not to pay attention to you, they look at you as the same old, same old.
Instead… like you stated, once you post relevant information from different sources of value, they look at you as a authority on different things and pay attention more because it’s not the same old same, I have been implementing this with my Facebook page lately and I have noticed more reponses in comments and interest.
One of my biggest tips too, be personal. Share your life with others, share your thoughts and inspire people, share your business tips with others, you’ll differentiate yourself from other people just posting links just to post them, they’ll listen.
November 29th, 2009 at 3:11 am
Thanks TC=)
Exactly right. People are suffering from information overload and you HAVE to stand out from the rest or you will surely drown in the sea of information out there.
I haven’t looked but I can imagine there are tens of thousands of FB pages out there and probably a minimum of hundreds in most niches (particularly popular ones) so if your page isn’t giving them the real goods, you might get ‘unfanned’ because they need room for stuff that truly gives them major value.
If you take the Twitter 1/10 or 1/12 approach and post 1 link to your stuff for every 10-12 links to other stuff (top notch stuff), people will likely love you for it and stay tuned! You gain a certain trust factor from them because they see you’re actually trying to give them a lot of valuable info and not just promote yourself. You’ve got to work to be one of those few valuable people/pages on their list that they really want to stay updated on.
The page I recently implemented this practice on is a company page – it works well for companies too! Not just individuals or ‘people brands’ (which are primarily the pages I’m seeing this implemented on). They’ve gotten more fans in a shorter period of time and they def get more interaction…and best of all, the target they attract are the people and other businesses that can benefit from their services – so ultimately they have the opportunity to land more clients and spread the word further about their services.
This method is taking hold on other social platforms besides Twitter.
January 18th, 2010 at 4:24 am
Sound advice. And, fortunately, it’s something I’ve done for a while.
As much as we would all love to be the go-to guys for knowledge, insights, tips, tricks etc, we can’t know everything. So it’s as well to share the best of what passes our way.
Or, to put it another way, share with the intention of helping first and self-promotion second…
January 18th, 2010 at 5:14 am
Exactly. You can still be the ‘go to guy/lady’ in your field because even if you don’t know it all, people will trust that you can point them in the right direction for something that they’re seeking so they will ‘go to’ you to be pointed in the right direction…which they’ll love you for and they’ll love that you want to help them enough to even send them to someone/place else if need be. They’ll trust your advice and therefore you’ll most likely be the person they go to for whatever it is you DO provide if they need it or they know someone else needs it.
Thanks Wayne (my GO TO guy!)