Internet Marketing & Social Media Connections

You Can’t Build Relationships on Twitter

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It’s a waste of time and the ROI is zero. It’s a passing fad and there’s just nothing there.

I’m on Twitter all of the time, literally. It’s always running in Seesmic in my toolbar, I chat and post throughout the day and night.  I check it first thing in the morning and last thing before I go to bed.

It just drives me crazy when people say there’s no value in Twitter.  YES, people are STILL saying that.  Are you serious? No, sorry buddy, you just don’t know HOW to use it!

Or they say you can’t really build relationships via Twitter. I just have to wonder if they have any relationships in the offline world? If they did, could they possibly still feel this way?

IDK, I guess I’m just at a point where I look at people like they’re from ANOTHER PLANET when they say something like that instead of them looking at me like I’m from another planet because they don’t know what Twitter is (that used to be the case because no one had heard of it but now it’s all over the news, etc. so ppl have heard of it but still don’t ‘get it’…and I have to looked at them in a puzzled manner now, like “really? I’m sorry, what language are you speaking?”)

It’s amazing the many things going on inside Twitter. And I’m not even talking about the breaking news, the ability to order food, the ability to get many different services, or the ability to search for things in real time.

I’m talking about good ‘ol fashioned relationships.

A few minutes ago, my buddy @TerranceCharles hit me up about a fun blog post he had (he does this because I love to comment on Social Media and the like and he knows it so since we’re friends, he knows he can Tweet me and tell me to go read his blog post and I will happily do so because I like what he writes about, it’s all relative to me, and I get visits back from commenting on his site!… and I can, and have, asked for the same attention and ‘partnering’ (win-win situation) for the same reasons.)

We chit chat sometimes, share personal experiences, read and comment on each other’s blogs, discuss products, ask a question of the other, etc. fairly frequently and have been for a while.  We’ve developed a relationship via Twitter.

My buddy @cgw3 hit me up on Twitter earlier to show me a cool new real estate app that one of my previous clients might like.  He frequently stops by to see what I’m Tweeting, chats with me, gives me help, etc. We’ve talked about business, kids, life, illnesses and more.  He was listed in my “Twitter Angel” series because of his generosity in his time and knowledge toward me, which was the way we met on Twitter.  We’ve developed a relationship via Twitter.

@Octane, another referenced in  “Twitter Angel” series, hit me up not too long ago to see how everything was going and find out if I still needed help with something he knew I might need help with previously. We’ve started developing a relationship via Twitter.

@jonharules asked me for my advice on a marketing program the other day.  Not too long before that, she asked me to vote on her blog.  She’s complimented my stuff, just says ‘hey’ sometimes and is a fun lady.  We’ve started developing a relationship via Twitter.

@crobertdillon and I have become buddies via Twitter. We’ve chatted, shared experiences and knowledge, talk about kids and zodiac signs, and are now working on a project together (Yes Mr. Dillon, I know, I haven’t gotten much done this week…I’m getting there!) We’ve developed a relationship via Twitter.

...I also get a lot of references via Twitter.

The list goes on and on. I could sit here and type all night about the various relationships I’ve built, and am building on Twitter.

All of these relationships are valuable in one way or another.

They’re great for:

• getting and giving help with something
• establishing yourself as an authority
• getting traffic
• joint ventures
• various opportunities to get involved with interviews, get talked about or thanked on someone’s blog (hello visibility) and more
• and, in the end, even sales. People who know and like you will likely buy something from you before they will someone else. People who like you will also share your stuff with others just because they like you, whether they personally end up buying from you or not

If you’re on Twitter and not building relationships, you’re just doing in wrong.

If you haven’t, read my Twitter Relationship Tips - Marketing on Twitter article.

Also read Why Social Media is So Effective.

Have any arguments you’d like to present on this or relationship stories you can share?

Social Media Maniac,
@areaK

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Related posts:

1. The Trust Factor Part II & Social Media - The Outcome
2. Twitter Relationship Tips - Marketing on Twitter
3. Using the Facebook Page “link to Twitter” Function
4. Your Twitter Profile Link & a Twitter Angel